Curious about the core of your ticket sales? Download the free white paper.
Curious about the core of your ticket sales? Download the free white paper.
The goal was clear: fill Museumplein with visitors for another free New Year’s Eve party. Within days of the initial briefing, the strategy was in place. We worked with a clear funnel structure via Meta and TikTok:
The focus was on maximum visibility within the Amsterdam region. We activated a broad audience with strong, experiential creatives and optimised daily based on real-time performance.
What made this campaign unique was the combination of speed and collaboration. In close coordination with Fjuze, we constantly shifted gears on content, timing and budget. Our team took active initiative to test new angles and further increase the reach.
Electric Fireworks groeide binnen enkele weken uit tot een van de meest bezochte jaarwisselingsevenementen van Amsterdam. Wat begon als een blanco briefing, eindigde in een bomvol Museumplein met 60.000 bezoekers. Een schoolvoorbeeld van wat er gebeurt als strategie, executie en snelheid samenkomen.
The goal was clear: fill Museumplein with visitors for another free New Year’s Eve party. Within days of the initial briefing, the strategy was in place. We worked with a clear funnel structure via Meta and TikTok:
The focus was on maximum visibility within the Amsterdam region. We activated a broad audience with strong, experiential creatives and optimised daily based on real-time performance.
What made this campaign unique was the combination of speed and collaboration. In close coordination with Fjuze, we constantly shifted gears on content, timing and budget. Our team took active initiative to test new angles and further increase the reach.
Electric Fireworks groeide binnen enkele weken uit tot een van de meest bezochte jaarwisselingsevenementen van Amsterdam. Wat begon als een blanco briefing, eindigde in een bomvol Museumplein met 60.000 bezoekers. Een schoolvoorbeeld van wat er gebeurt als strategie, executie en snelheid samenkomen.
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