Curious about the core of your ticket sales? Download the free white paper.
Curious about the core of your ticket sales? Download the free white paper.
Boest was responsible for the entire advertising strategy. In close cooperation with House of Sports and KNSB, we developed an approach that reached both loyal skate fans and a new audience. We started with an extensive target group analysis and built a multichannel strategy around it.
By optimising daily based on conversion data, we managed to continuously sharpen the campaign and get the most out of the media budget.
We combined atmospheric images from Thialf with visuals of top athletes and audience moments. The message: experience skating live, up close. This content appealed to various target groups and ensured high involvement, with more than 200,000 engagements during the campaign period.
With over two million people reached, over 2,500 tickets sold through our campaigns and an ROAS of 17.5, we ensured that Thialf sold out completely. The campaign proved that top-class sport and mass impact can go together perfectly with a smart online strategy.
Boest was responsible for the entire advertising strategy. In close cooperation with House of Sports and KNSB, we developed an approach that reached both loyal skate fans and a new audience. We started with an extensive target group analysis and built a multichannel strategy around it.
By optimising daily based on conversion data, we managed to continuously sharpen the campaign and get the most out of the media budget.
We combined atmospheric images from Thialf with visuals of top athletes and audience moments. The message: experience skating live, up close. This content appealed to various target groups and ensured high involvement, with more than 200,000 engagements during the campaign period.
With over two million people reached, over 2,500 tickets sold through our campaigns and an ROAS of 17.5, we ensured that Thialf sold out completely. The campaign proved that top-class sport and mass impact can go together perfectly with a smart online strategy.
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