Curious about the core of your ticket sales? Download the free white paper.
Curious about the core of your ticket sales? Download the free white paper.
Our goal was clear: shift from ad-hoc door sales to a structured online pre-sale approach. This gave the organisation earlier insight into visitor numbers and greater control over campaign performance. Through a carefully constructed funnel, we reached potential visitors at multiple touchpoints from awareness to conversion. The result: more online purchases than in previous years.
By cleverly using audience data from both artists and previous visitors, we reached exactly the people most likely to be interested in NOCKNOCK. Lookalike audiences and retargeting ensured maximum reach with minimal waste of the media budget.
By combining storytelling, strong visuals, and smart timing, we ensured NOCKNOCK stayed top-of-mind. And it paid off: the number of tickets bought in advance increased by over 50% compared to on-the-door sales. In doing so, we not only boosted the event itself, but also laid the groundwork for a loyal fanbase.
Our goal was clear: shift from ad-hoc door sales to a structured online pre-sale approach. This gave the organisation earlier insight into visitor numbers and greater control over campaign performance. Through a carefully constructed funnel, we reached potential visitors at multiple touchpoints from awareness to conversion. The result: more online purchases than in previous years.
By cleverly using audience data from both artists and previous visitors, we reached exactly the people most likely to be interested in NOCKNOCK. Lookalike audiences and retargeting ensured maximum reach with minimal waste of the media budget.
By combining storytelling, strong visuals, and smart timing, we ensured NOCKNOCK stayed top-of-mind. And it paid off: the number of tickets bought in advance increased by over 50% compared to on-the-door sales. In doing so, we not only boosted the event itself, but also laid the groundwork for a loyal fanbase.
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