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Within days of the intake, the first ads were live. We sharply mapped out the target group: fans of Hazes, Dutch-language music and nostalgic live performances. With these insights, we set up a smart campaign via Facebook, Instagram and Google (Search + Display).
We used the Facebook event as a social anchor, with attendances increasing daily. As soon as the first signals were positive, we chessed up and made sharp adjustments based on real-time data.
The strength of this campaign lay in the combination of speed, content and data. We continuously anticipated momentum with recognisable visuals and sing-along moments. Every euro was optimised towards return and engagement.
What started as an ambitious livestream became a success in no time. With 7,500 tickets sold, an ROAS of 16.5 and more than 20,000 Facebook event respondents, it proved Een Rondje Hazes that online events can also be massively popular. Boest delivered maximum visibility and conversion in a short time.
Within days of the intake, the first ads were live. We sharply mapped out the target group: fans of Hazes, Dutch-language music and nostalgic live performances. With these insights, we set up a smart campaign via Facebook, Instagram and Google (Search + Display).
We used the Facebook event as a social anchor, with attendances increasing daily. As soon as the first signals were positive, we chessed up and made sharp adjustments based on real-time data.
The strength of this campaign lay in the combination of speed, content and data. We continuously anticipated momentum with recognisable visuals and sing-along moments. Every euro was optimised towards return and engagement.
What started as an ambitious livestream became a success in no time. With 7,500 tickets sold, an ROAS of 16.5 and more than 20,000 Facebook event respondents, it proved Een Rondje Hazes that online events can also be massively popular. Boest delivered maximum visibility and conversion in a short time.
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