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January 2021 - February 2021

Een Rondje Hazes: how we sold out this online ode to André Hazes within a month

A digital sing-along evening full of André Hazes classics. In early 2021, Een Rondje Hazes was launched: a livestream concert packed with nostalgia. Boest was commissioned to sell at least 4,000 tickets within one month. The result: 7,500 tickets sold, an ROAS of 16.5 and a conversion rate of just €0.60. A textbook example of fast execution with maximum impact.
“Thanks to fast switching, we had everything ready in a few days. We got a great result in a short time.”
Results

We have achieved these results

For this online event, we set up a conversion-oriented campaign via Meta and Google:
7.500
Tickets sold
€0,60
Cost per conversion
16,5
Return on ad spend
Approach



Our approach

Within days of the intake, the first ads were live. We sharply mapped out the target group: fans of Hazes, Dutch-language music and nostalgic live performances. With these insights, we set up a smart campaign via Facebook, Instagram and Google (Search + Display).

  • Awareness: broad targeting via Meta with nostalgic content
  • Consideration: content from the Facebook event and previous ticket interest
  • Conversion: retargeting on website visitors and event responders

We used the Facebook event as a social anchor, with attendances increasing daily. As soon as the first signals were positive, we chessed up and made sharp adjustments based on real-time data.

The strength of this campaign lay in the combination of speed, content and data. We continuously anticipated momentum with recognisable visuals and sing-along moments. Every euro was optimised towards return and engagement.

What started as an ambitious livestream became a success in no time. With 7,500 tickets sold, an ROAS of 16.5 and more than 20,000 Facebook event respondents, it proved Een Rondje Hazes that online events can also be massively popular. Boest delivered maximum visibility and conversion in a short time.

Within days of the intake, the first ads were live. We sharply mapped out the target group: fans of Hazes, Dutch-language music and nostalgic live performances. With these insights, we set up a smart campaign via Facebook, Instagram and Google (Search + Display).

  • Awareness: broad targeting via Meta with nostalgic content
  • Consideration: content from the Facebook event and previous ticket interest
  • Conversion: retargeting on website visitors and event responders

We used the Facebook event as a social anchor, with attendances increasing daily. As soon as the first signals were positive, we chessed up and made sharp adjustments based on real-time data.

The strength of this campaign lay in the combination of speed, content and data. We continuously anticipated momentum with recognisable visuals and sing-along moments. Every euro was optimised towards return and engagement.

What started as an ambitious livestream became a success in no time. With 7,500 tickets sold, an ROAS of 16.5 and more than 20,000 Facebook event respondents, it proved Een Rondje Hazes that online events can also be massively popular. Boest delivered maximum visibility and conversion in a short time.

Our team does so for partners such as:

Cases

See also our other cases

ROBOT - Vis à Vis: how Boest attracted 4,215 theatre visitors with clever online campaigns

Electric Fireworks: 60,000 visitors on Museumplein during first edition

Together with you, we will get the most out of your ticket sales.

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