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Dec'23 - Aug'24

How Boest sold out The Qontinent completely

An ROAS of 33.98. Over thirteen million impressions. And 35,000 visitors at a sold-out festival. For The Qontinent 2024, we were given one clear brief by Bass Events: make sure everything sells out. From January 2024, we built a data-driven marketing machine that ensured maximum visibility and conversion. Mission accomplished.
“Boest is the best advertising partner we have had so far in every respect – hands-on, creative, critical, and flexible.”
Results

We have achieved these results

For The Qontinent, we run campaigns via Meta and Google to maximise reach and sales.
33,98
Return on ad spend
35.000
Bezoekers
€4,25
Cost per ticket
Approach

Our approach

In January, we started by setting up a solid data infrastructure. Two weeks later, the first campaigns went live. Our strategy consisted of three phases:

  • Awareness: atmospheric impressions and videos from previous editions
  • Consideration: content about artists, stages, and the overall experience
  • Conversion: urgency campaigns featuring ‘Final Call’ and ‘Last Chance

With this structure, we first created visibility, then engagement, and finally, direct action.



From the very beginning, we focused on maximising exposure. By making smart use of Meta Ads (Instagram and Facebook) and Google Search, we reached the right audiences with the right message. Timing was crucial: striking the right chord at exactly the right moment.

The Qontinent 2024 was completely sold out. Bass Events not only saw high conversion rates, but also strong brand impact. Although this was the final edition of The Qontinent, our collaboration with Bass Events continues with great energy. The next campaigns for Reverze, Sub Zero Project, and Pat B Bday Bash XXL are already in the pipeline.

In January, we started by setting up a solid data infrastructure. Two weeks later, the first campaigns went live. Our strategy consisted of three phases:

  • Awareness: atmospheric impressions and videos from previous editions
  • Consideration: content about artists, stages, and the overall experience
  • Conversion: urgency campaigns featuring ‘Final Call’ and ‘Last Chance

With this structure, we first created visibility, then engagement, and finally, direct action.



From the very beginning, we focused on maximising exposure. By making smart use of Meta Ads (Instagram and Facebook) and Google Search, we reached the right audiences with the right message. Timing was crucial: striking the right chord at exactly the right moment.

The Qontinent 2024 was completely sold out. Bass Events not only saw high conversion rates, but also strong brand impact. Although this was the final edition of The Qontinent, our collaboration with Bass Events continues with great energy. The next campaigns for Reverze, Sub Zero Project, and Pat B Bday Bash XXL are already in the pipeline.

Our team does so for partners such as:

Cases

See also our other cases

How we made Colorado Charlie top-of-mind in the summer dance scene

ROBOT - Vis à Vis: how Boest attracted 4,215 theatre visitors with clever online campaigns

Together with you, we will get the most out of your ticket sales.

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