Curious about the core of your ticket sales? Download the free white paper.
Curious about the core of your ticket sales? Download the free white paper.
The Upside Down is the social media museum of Amsterdam. Our assignment: make the museum top-of-mind with both Dutch visitors and tourists. We developed a fully omnichannel strategy based on data, previous learnings and international audience insights.
With this mix, we were visible at every stage of the customer journey, and on every platform where the target audience was.
Together with our TikTok experts from sister label Flik Flak, we developed a strategy that seamlessly fit the playful nature of the museum. Creativity was paramount, but always with data as the basis. Those who watched 90% of a video received a conversion-oriented follow-up. Those who dropped out after 2 seconds were shown more atmosphere and experience first.
The campaigns delivered explosive growth: +500% more sales, +300% visitors per day and an online community of more than 100,000 followers. The combination of always-on campaigns, creative content and clever funnel building proved its power. The Upside Down is not only a museum going viral, but also a commercial success.
The Upside Down is the social media museum of Amsterdam. Our assignment: make the museum top-of-mind with both Dutch visitors and tourists. We developed a fully omnichannel strategy based on data, previous learnings and international audience insights.
With this mix, we were visible at every stage of the customer journey, and on every platform where the target audience was.
Together with our TikTok experts from sister label Flik Flak, we developed a strategy that seamlessly fit the playful nature of the museum. Creativity was paramount, but always with data as the basis. Those who watched 90% of a video received a conversion-oriented follow-up. Those who dropped out after 2 seconds were shown more atmosphere and experience first.
The campaigns delivered explosive growth: +500% more sales, +300% visitors per day and an online community of more than 100,000 followers. The combination of always-on campaigns, creative content and clever funnel building proved its power. The Upside Down is not only a museum going viral, but also a commercial success.
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Ontvang direct toepasbare verbeterpunten, op basis van onze jarenlange kennis en duizenden gedraaide campagnes.
Receive immediately applicable points of improvement, based on our years of knowledge and thousands of campaigns run.
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