Curious about the core of your ticket sales? Download the free white paper.
Curious about the core of your ticket sales? Download the free white paper.
Verknipt Festival consists of multiple hostings, each with its own sound, target audience and tone of voice. For each part, we created separate campaigns that matched the visual style, music and experience of that specific concept. From visuals to call-to-actions, everything was tailor-made.
We distributed campaigns through Meta (Instagram and Facebook) and Google Display. Daily, we optimised results to stay relevant and advertise efficiently.
We worked with multiple mini-campaigns, each targeting its own audience. This made the message recognisable and ensured higher conversion. The Facebook community also played an important role in this. With 32,200 event-attendings, we built credibility and urgency.
The campaigns generated 2,170 direct purchases, an ROAS of €11.30 and a sold-out festival. Compared to the previous year, we sold around 2,000 extra tickets. Smart segmentation and daily optimisation made the difference. Verknipt continued to grow, and we grew with it.
Verknipt Festival consists of multiple hostings, each with its own sound, target audience and tone of voice. For each part, we created separate campaigns that matched the visual style, music and experience of that specific concept. From visuals to call-to-actions, everything was tailor-made.
We distributed campaigns through Meta (Instagram and Facebook) and Google Display. Daily, we optimised results to stay relevant and advertise efficiently.
We worked with multiple mini-campaigns, each targeting its own audience. This made the message recognisable and ensured higher conversion. The Facebook community also played an important role in this. With 32,200 event-attendings, we built credibility and urgency.
The campaigns generated 2,170 direct purchases, an ROAS of €11.30 and a sold-out festival. Compared to the previous year, we sold around 2,000 extra tickets. Smart segmentation and daily optimisation made the difference. Verknipt continued to grow, and we grew with it.
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