Curious about the core of your ticket sales? Download the free white paper.
Curious about the core of your ticket sales? Download the free white paper.
Together with the Vis à Vis team, we developed a cross-media campaign aimed at the culture-loving Netherlands. We started with a broad awareness phase, followed by retargeting on relevant target groups such as website visitors and previous ticket buyers.
We worked with a mix of teaser videos, visitor reactions and reviews to combine brand value and urgency. On a daily basis, we optimised at audience level to get maximum results from the budget.
The content strategy revolved around variety. One day a review quote, the next a mood clip of the open-air theatre in Almere. This way, we stayed top-of-mind and relevant, without it feeling pushy. Thanks to clever use of data and creative content, we got the most out of every channel.
With 4,215 tickets sold, an ROAS of 1,704% and almost one million people reached, ROBOT proved By being smart and close to the execution, we helped Vis à Vis to activate a new audience as well as make existing fans return.
Together with the Vis à Vis team, we developed a cross-media campaign aimed at the culture-loving Netherlands. We started with a broad awareness phase, followed by retargeting on relevant target groups such as website visitors and previous ticket buyers.
We worked with a mix of teaser videos, visitor reactions and reviews to combine brand value and urgency. On a daily basis, we optimised at audience level to get maximum results from the budget.
The content strategy revolved around variety. One day a review quote, the next a mood clip of the open-air theatre in Almere. This way, we stayed top-of-mind and relevant, without it feeling pushy. Thanks to clever use of data and creative content, we got the most out of every channel.
With 4,215 tickets sold, an ROAS of 1,704% and almost one million people reached, ROBOT proved By being smart and close to the execution, we helped Vis à Vis to activate a new audience as well as make existing fans return.
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