Download gratis de whitepaper
Laat hier je email achter en krijg toegang tot de whitepaper.
Benieuwd naar de kern van je ticketverkoop? Download de gratis whitepaper.
For the past two years, we have had the pleasure of working with NOCKNOCK Art Fair, a vibrant art fair in Amsterdam that redefines the traditional art experience. NOCKNOCK serves as a dynamic platform for both emerging and established artists, bringing together contemporary art, design, and fashion in an immersive and accessible setting. The event has rapidly grown into a key player in the Dutch art scene. During its latest edition, NOCKNOCK welcomed over 8,000 visitors: an impressive 480% growth compared to 2023! We are proud to have contributed to this success and are already looking forward to the 2025 edition.
Our goal was clear: maximize ticket sales and encourage earlier purchases. In previous editions, visitors often bought their tickets at the door, a behavior we wanted to change. To make a change, we developed a powerful strategy using Google and Meta (Facebook & Instagram) Advertising. By strategically leveraging multiple contact moments, we continuously brought the event to the attention of the right audience.
We targeted NOCKNOCK’s existing network of artists and expanded it with strategically built lookalike audiences (LALs). This allowed us to reach a completely new group of potential visitors. Through advanced retargeting, we continuously optimized performance, leading to a major shift: 50% of tickets were sold in advance rather than at the door. This not only made ticket sales more efficient but also contributed to an overall 384% growth compared to the previous year.
Following the success of the past edition, NOCKNOCK Art Fair is continuing its collaboration with us. The focus for 2025? Even more growth! With ambitious plans for a larger event, a permanent space for artists, and exclusive small-scale events, the impact will only increase. We can’t wait!
“Working with Boest was smooth and professional. They took the time to determine the right strategy with us and were always available. Every two weeks, we discussed progress and any necessary optimizations. It was also great to always communicate with two contact persons, ensuring quick responses.”
How we achieved 300% daily visitor growth in one year at The Upside Down Museum.
The Upside Down
Want to know more about what we can do for your organization? Contact us.
Laat hier je email achter en krijg toegang tot de whitepaper.