This is how we completely sold out The Qontinent

Boest has partnered with Bass Events for the promotion of the Qontinent since January 2024. The Qontinent is one of the largest hard dance festivals in Belgium. Besides The Qontinent, Boest also supports Bass Events in the promotion of other projects such as Reverze, Sub Zero Project and Pat Bday Bash XXL. For the last edition of The Qontinent, we had one goal: to sell as many tickets as possible for the three-day festival on 9, 10 and 11 August. And we succeeded, as the festival was completely sold out!
We started collecting data in January, and two weeks later we started the ticket sales campaigns. We ensured that as many people as possible knew about the festival and excited them to purchase a ticket. To do this, we used Instagram and Facebook ads and made sure the festival was highly visible on Google.
Our strategy was to introduce as many people as possible to the artists and atmosphere of the festival through catchy videos and images. Then we targeted people who had already shown interest by reminding them about the festival and encouraged them to buy tickets with messages such as: ‘Get your tickets now’ and ‘Final Call’.

Onze resultaten

33,98

Return on ad spend

35.000

Visitors (sold out)

€4,25

Cost per ticket

13.445.000+

Impressions

998.400+

People reached

153.900

Website visitors

We are immensely proud of this partnership with a result that counts over 35,000 visitors! Although this was the last edition of The Qontinent, we continue our collaboration with Bass Events and are working on new successes for Reverze, Sub Zero Project and Pat B Bday Bash XXL.

What the client says about us:

‘Boest is the best advertising partner we have had so far in every way. Hands-on, creative, critical, flexible, reachable at all hours of the day and, above all, a no-bullshit mentality!’

Mark Stoker

from Bass Events

Have a look

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The Upside Down

Boost your event

Want to know more about what we can do for your organization? Contact us.

Boest B.V. Vondelstraat 35 1054 GJ Amsterdam events@boest.nl
+31 20 210 1113

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