To prepare for the skating competitions, we mapped out all potential target audiences. The goal? To sell out Thialf and its 12,500 seats for the World Championships, European Championships, and the National Championships. For this case, we focused on the ISU European Championships (EK Afstanden).
Based on our experience, we chose to utilize Facebook, Instagram, Google Search, and Google Display channels – a winning combination for generating online ticket sales. It was crucial to create widespread excitement throughout the Netherlands, encouraging people to attend these spectacular skating events beyond just the traditional skating audiences.
“Boest assisted us with advertising for the Long Track speed skating events in Thialf with the goal of selling as many skating tickets as possible. Working with Wouter and Etienne has always been a pleasure. They are always accessible, provide valuable insights, and ensure that we optimize our advertising spend. Thanks to Boest, we sold out Thialf during the skating season (pre-COVID)!”
“We helped Fjuze find a direct approach for their plan. After the first meeting, the entire strategy was almost instantly set. We had our focus, and we were determined to do everything to reach 30,000 attendees together. We are genuinely proud that we, in such a short time, enabled 60,000 people to enjoy the show alongside our client.”