We work with funnels. In each phase of the funnel, we target the right people, display the right ads, and implement the right strategy.
In the first phase of the funnel, also known as the awareness phase, the goal is to generate awareness for your concept. We identify your target audience and target them with the right message.
The target audience has heard about your concept. While in the awareness phase, we mainly focus on relevant reach, now we want them to show interest. Examples of such interest are clicks to the website or attendings on your Facebook Event. We want to constantly stimulate interested individuals with ads, ensuring that your event remains top of mind.
In the third phase, the objective is to convert as many interested individuals into ticket buyers. We achieve this by smartly utilizing data and retargeting. With the right call-to-action, we persuade visitors to your ticket shop and previous ticket buyers to purchase a ticket again.