Marketing for the public sector

Municipalities and government bodies organize events of all kinds and sizes. Naturally, you want to attract the right visitors to these events. A robust online marketing strategy is essential for this purpose. Due to evolving regulations in areas such as privacy and the rapid changes in online marketing, organizations find it challenging to keep up with these developments. Boest supports various institutions such as the Trimbos Institute, TNO, and the Municipality of Amsterdam with online advertising.

What is event advertising
for the public sector?

Event advertising is the (online) promotion of your event. Using social media and other channels, we create additional awareness, registrations, and/or visitors for your event. By implementing cross-media advertisements, you reach your target audience wherever they are.

From YouTube to Facebook and from Instagram to Google, we ensure that we reach your target audience on all platforms. Additionally, with event advertising, you have the perfect means to analyze the success (and ROI) of your marketing activities.

Have a look

Case: Electric Fireworks

Electric Fireworks Amsterdam. The 1,400 lights and music provided a phenomenal show and a special ushering in of 2023. Boest enjoyed being part of this challenge.

Case: The Upside Down Museum

Since February 2022, we have been taking care of the entire online marketing with Boest. With results! In one year, a turnover growth of +500% and a Return On Ad Spend of 45.

About Boest

Boest is the largest event advertising agency in the Benelux. We help hundreds of organizations in 8 different industries with the (online) promotion of their event. With 5,000 events annually and more than 250 concepts, we know exactly how to reach (and convince) your target group online and boost your ticket sales. We are, among others, Google Partner, Facebook Marketing Partner and TikTok For Business Partner. Ask a customer to describe us in two words and ‘result’ and ‘short lines’ will be the answer 9/10 times. Just check out our cases. By short lines we also mean evenings and weekends. After all, our industry lives 24/7.