We are turning ticket sales upside down! As the name suggests, The Upside Down Amsterdam is a museum where everything is literally and figuratively turned upside down. With 25 rooms, visitors can immerse themselves and capture the perfect social media snapshots. Since February 2022, Boest has taken charge of the entire online marketing. The results speak for themselves – a revenue growth of +500% and a Return On Ad Spend of 45 in just one year. Curious about our approach? Read on!
The Upside Down opened its doors in Amsterdam in 2020 as the latest ‘social media museum’ with the aim of becoming a popular and well-known destination. Our focus was on generating visibility both domestically and internationally. Since February 2022, Boest has taken full control of their online marketing. Our campaign strategies include Instagram, TikTok, Google, Facebook, and TripAdvisor.
Together with The Upside Down, we took the big step of deploying international marketing. Leveraging existing data, learnings from our campaigns in the Dutch market, and insights from foreign marketing campaigns, we rolled out a strategy to attract a wider audience to The Upside Down. In collaboration with our TikTok experts from sister company Flik Flak, we also implemented a successful TikTok strategy.
“There is a lot of and, above all, good contact with Boest. The feedback from Boest, for example about content shoots, also helps and there is good thinking when this is necessary. There is a great sense of involvement. The team is really on top of it and we We are happy with the way things are going.”
“It truly feels like a partnership. We have the freedom to think together about how to elevate the museum to the next level, not just focusing on online marketing. We schedule regular contact moments, but we are also available whenever needed.”