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Based on target audience research and our own data and learnings, we chose to promote this performance through Facebook, Instagram, Google Search, Google Display (Buienradar, AD.nl), YouTube, and STER (Dutch broadcasting advertising platform).
Starting from February, we initiated awareness campaigns to create visibility for the new performance. Potential visitors needed to know that theater group Vis à Vis was presenting a new show. During this period, we focused on relevant reach and impressions among the right target groups.
With a strong combination of photo and video content, various retargeting strategies (including reviews from visitors and newspaper critiques), and a cross-media campaign, we reached almost a million people across the Netherlands.
“It was a pleasant and personal collaboration. The personal contact allowed for quick adjustments and, ultimately, the best results.”
Electric Fireworks Amsterdam
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