Verknipt during Amsterdam Dance Event: 5 sold-out editions!

We have been collaborating with the techno concept Verknipt, from 2017. From festivals to the Ziggo Dome, and from boat specials to the Amsterdam Dance Event, we have done it all. Last year, we were also responsible for the online event advertising for their editions during ADE. This was a great success! We can proudly look back on 5 sold-out editions with a total of 22.500 visitors!

Check out how we did it!

What is event advertising
for festivals?

Verknipt, founded in 2012, is inmiddels een begrip in Nederland en niet weg te denken uit het technolandschap. Van de grote techno-dj’s tot hun eigen residents die juist met Verknipt een opstap krijgen voor hun carrière. Omdat we al sinds 2017 samenwerken met Verknipt kennen we de doelgroep goed, weten we wat wel en niet werkt en hebben we -niet geheel onbelangrijk- een bak aan data opgebouwd.

With this solid foundation of data and insights, we developed a well-thought-out campaign structure. Leveraging our best practices and audience knowledge, we strategically used Instagram, Facebook, TikTok, and the Google Ads network.

Onze resultaten


Return on ad spend


Cost per ticket sold


Website visitors




Reached individuals



Verknipt’s organic and paid strategies complement each other, maximizing social media channels. Our communication aligns with the target audience, delivering the right message at the right time. For example, someone familiar with Verknipt receives a different ad than someone in Germany interested in a techno concept during the Amsterdam Dance Event. We personalize the funnel based on behavior and interaction with our ads.

In each funnel stage, we use various types of video content and creative assets to guide the prospects towards converting as ticket buyers. Social advertising is enhanced with search engine advertising, ensuring visibility among people actively seeking techno events during ADE.

Our dedication and collaboration with Verknipt during ADE resulted in 5 sold-out editions, 22.500 visitors, and an impressive Return On Ad Spend of 9.80 from our campaigns. We are truly proud of this achievement!

Testimonial from the client:

“We have been working closely with Boest for online marketing surrounding Verknipt and Wonderland since 2017. Together, we have tapped into the full potential of our online channels and social media opportunities, resulting in the growth of our concept. Fast communication and excellent results; looking forward to the next year!”

Mer Hajbarati

Founder & Owner of Verknipt

Testimonial from our Event Success Manager:

“I did my internship at Verknipt during my studies. Now, having the opportunity to handle their online marketing with Boest is amazing! Verknipt provides us with great freedom in running campaigns, trusting our knowledge and expertise. We maintain close communication about events and performance via WhatsApp, which makes it a pleasant collaboration.”


Event Succes Manager

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