Verknipt Festival 2019

For the third consecutive year, we handled all online advertising for the techno/house festival Verknipt.

Verknipt has been a client since 2017 and has been growing in the number of attendees every year. In 2019, they aimed for over 12,000 visitors, a goal we achieved well before the festival date.

Verknipt Festival is co-organized by various hosting parties. For each of these hostings, we set up separate campaigns targeted at their specific audiences, with their content, music, and tone of voice. This approach allowed us to convincingly persuade the fans of these hosting parties to purchase tickets in a way that resonated with them.

Through clever (re)targeting campaigns, over a span of 4 months, we reached almost 400,000 people, generated 4 million impressions, received over 10,000 social interactions on the ads, and achieved a record number of ticket sales.

Our results

€11,30

Return On Ad Spend
(ROAS)

2.170

Tickets sold through
the campaign

€4,33

Per ticket sold

386.969

People reached

± 2.000

More tickets sold than
the previous year

32.2K

Attendees on the
Facebook Event

What the client says about us:

“Since 2017, we have been working closely with Boest for the online marketing of Verknipt and Wonderland. Together, we have maximized the potential of our online channels and social media, resulting in the growth of our festival. Their ability to adapt quickly and deliver excellent results is outstanding. Looking forward to next year!”

Mer Hajbarati

Owner Verknipt Festival / Wonderland

Have a look

How we achieved 300% daily visitor growth in one year at The Upside Down Museum

The Upside Down

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